Sr. Product Manager - Subscriptions

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time. Let’s make. As the Senior Product Manager – Subscriptions, you partner with leadership to define strategy, lead roadmap definition, and execution for Cricut’s subscription business, focused on growing and retaining Cricut Access members globally. This role will be responsible for delivering platform features that drive subscriber acquisition, engagement, retention, and lifetime value through innovative subscription experiences, personalized member journeys, and data-driven product strategies. You will partner cross-functionally with Product, Engineering, UX, Legal, Data & Analytics, Marketing, Merchandising, and Creative teams to identify opportunities, define strategy, and deliver impactful subscription features and experiences that deepen customer engagement and accelerate business growth. As the voice of the Cricut Access member, you will leverage customer insights, behavioral data, experimentation, and market research to shape the future of the Cricut subscription ecosystem. You will build business cases, prioritize initiatives, align stakeholders, and drive execution from concept through launch and optimization. You will also work closely with Engineering and UX teams to define detailed requirements and ensure high-quality delivery of subscription-focused capabilities and experiences. Key Experience Leadership – You are experienced in leading highly cross-functional teams across Product, Engineering, UX, Data, Marketing, Legal, and Business stakeholders. You inspire collaboration, drive alignment, and mentor others through influence and strategic thinking. Customer Obsession – You deeply understand subscription customer behavior and lifecycle management. You start with customer needs and work backwards, using qualitative and quantitative insights to improve acquisition, onboarding, engagement, retention, and member satisfaction. Communication – You communicate clearly and effectively across all levels of the organization, including executive leadership. You can articulate product strategy, influence decisions through data, and build strong stakeholder alignment around priorities and outcomes. Ownership – You think strategically about subscription growth and customer lifetime value while balancing short-term wins with long-term platform investments. You are accountable for product outcomes, business KPIs, customer experience, and roadmap execution. Quality & Innovation – You seek innovative solutions to improve member experiences and drive measurable business impact. You embrace experimentation, continuous optimization, and data-informed decision making to deliver exceptional subscription products and features. What You'll Do Partner with leadership on the Cricut Access product strategy and own our roadmap planning focused on subscriber acquisition, engagement, retention, and monetization. Identify opportunities through customer research, behavioral analytics, experimentation, competitive analysis, and market trends. Partner with stakeholders to prioritize initiatives that drive subscriber growth, member satisfaction, and long-term customer value. Lead roadmap planning and strategic alignment across Product, Engineering, UX, Data, and Marketing teams. Develop and optimize subscription experiences across onboarding, upgrade flows, retention journeys, personalization, and member engagement. Drive experimentation and A/B testing strategies to improve conversion, retention, feature adoption, and customer lifetime value. Collaborate with Marketing and Data teams to identify audience segments, customer behaviors, and opportunities for personalization and lifecycle optimization. Analyze customer and product data to generate actionable insights and inform prioritization decisions. Collaborate closely with Engineering and UX teams to design and deliver scalable, intuitive, and high-quality member experiences. Translate strategy into detailed product requirements, user stories, acceptance criteria, and supporting artifacts. Evaluate and manage third-party vendors and technologies that support subscription growth and member experiences. Bachelor’s degree or equivalent experience in Business, Computer Science, Engineering, Product Management, or related field. 5+ years of Product Management experience focused on digital products, subscription services, ecommerce, or customer lifecycle platforms. Strong understanding of subscription business models, customer lifecycle management, retention strategies, and growth experimentation. Experience partnering cross-functionally with Product, Engineering, UX, and Data teams to deliver customer-facing products and experiences. Strong analytical skills with experience using customer insights and data to drive prioritization and product decisions. Experience with ecommerce and subscription platforms, experimentation frameworks, analytics tools, and Martech ecosystems preferred. Demonstrated ability to lead complex initiatives and influence stakeholders across organizations. We’ve Got You Covered At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there. A Quick Note Before You Apply… Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on. Here’s what makes someone a great fit for this role (and for this moment at Cricut): You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust. You set high standards. You take ownership, deliver quality, and hold yourself accountable. You stay focused when things move fast. You prioritize what matters most and tune out the noise. You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy. You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here. One More Thing (It’s a Big One) This role is in-office at least 4–5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home. If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together. Relocation Statement: • This position is eligible for relocation assistance. What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.