Senior Product Manager - Plano, TX

Description Role Overview We are seeking a Senior Product Manager to lead consumer-facing digital products from discovery through delivery and continuous iteration. This role requires a strategic and execution-focused product leader who can drive product vision, prioritize high-impact opportunities, and partner cross-functionally to deliver scalable digital experiences. The ideal candidate will have strong experience in customer discovery, product strategy, Agile delivery, and data-driven decision-making. This role requires the ability to operate comfortably in fast-paced environments, manage ambiguity, and influence stakeholders across product, engineering, design, and business teams. Key Responsibilities Product Strategy & Ownership Own and drive product strategy, roadmap, and execution for key digital product areas. Define product vision and align priorities with customer needs, business goals, and market opportunities. Create and maintain Product Requirements Documents (PRDs), Press Release and FAQ (PR/FAQ) documents, user stories, and acceptance criteria. Define measurable product goals, KPIs, and success metrics to evaluate business and customer impact. Customer Discovery & Product Insights Lead customer discovery efforts including interviews, usability testing, and research sessions to understand user behaviors and pain points. Translate customer insights and business needs into scalable product capabilities and user experiences. Use qualitative and quantitative data to validate assumptions and influence product direction. Product Prioritization & Delivery Prioritize features and initiatives based on customer value, business impact, technical feasibility, and strategic alignment. Own and manage product backlogs, release planning, and feature sequencing within Agile delivery frameworks. Partner closely with engineering and design teams to ensure delivery aligns with product vision and customer expectations. Drive incremental product releases and continuous iteration based on feedback and analytics. Data-Driven Decision Making Define instrumentation requirements and partner with analytics teams to establish dashboards and reporting frameworks. Monitor product performance, feature adoption, customer engagement, and operational metrics. Use experimentation, analytics, and user feedback to optimize product outcomes and guide future investments. Cross-Functional Leadership Collaborate with stakeholders across engineering, UX/UI, operations, compliance, analytics, and executive leadership teams. Communicate product strategy, priorities, trade-offs, and roadmap updates effectively to both technical and non-technical audiences. Drive alignment and decision-making across multiple teams and stakeholders. AI-Enabled Product Practices Leverage AI-powered tools and workflows to improve product discovery, documentation, prototyping, backlog refinement, and delivery processes. Evaluate opportunities to incorporate AI/ML-driven capabilities into digital products and customer experiences. Promote modern product management practices and continuous improvement across teams. Required Qualifications 7+ years of product management experience delivering consumer-facing digital products. Proven experience leading products from discovery through launch and post-launch optimization. Strong experience conducting customer research, usability testing, and product discovery activities. Demonstrated ability to define product strategy and prioritize features using customer insights, analytics, and business goals. Experience creating PRDs, user stories, acceptance criteria, and roadmap documentation. Strong understanding of Agile methodologies, sprint planning, backlog management, and iterative delivery practices. Excellent written and verbal communication skills with strong stakeholder management capabilities. Experience working directly with engineering and design teams in fast-paced product organizations. Strong analytical and problem-solving skills with a data-driven mindset. Ability to manage ambiguity, influence decisions, and drive alignment across cross-functional teams. Preferred Qualifications Experience in automotive, fintech, lending, marketplace, or other digital platform-based industries. Experience building AI/ML-powered product features such as personalization, recommendations, or intelligent search. Familiarity with regulatory or compliance-driven product environments. Experience using PR/FAQ or similar “working backwards” product frameworks. Experience with experimentation platforms, analytics tools, and AI-assisted product delivery workflows. Core Skills Product Strategy & Road mapping Agile Product Management Customer Discovery & Usability Testing Product Requirements Documentation (PRD) Feature Prioritization & Backlog Management Consumer Digital Product Development Analytics & KPI Definition Cross-Functional Leadership Stakeholder Management AI-Enabled Product Delivery Data-Driven Decision Making Communication & Presentation Skills