Director of Product - Ads and Core Experience (Remote - United States)

Summary At Yelp, our mission is to connect people with great local businesses. We’re seeking a Director of Product Management to lead product strategy and execution for monetization and core experience. You’ll oversee how ad products, the ad platform, business pages, and search results pages work together for consumers, advertisers, and local businesses. The scope includes sponsored results and ad delivery, creative optimization, business page experience, and the consumer-facing design of search so that ads, organic results, and partner placements feel coherent, trustworthy, and high quality. In this senior people leadership role, you’ll inspire and develop exceptional talent, set a high bar for product quality, and collaborate with partners across Consumer and Ads Engineering, data science, search relevance, and revenue. You’ll play a pivotal role in shaping how we balance the trade-offs between monetization and maintaining a delightful user experience. Do you thrive in highly cross-functional leadership roles at the intersection of business growth and consumer needs, where ensuring a positive user experience is just as important as driving results? If so, you could be the leader who will help us drive business outcomes and empower your team to execute, grow and achieve impact independently. This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. What you'll do: Set the long-term vision, strategy, and roadmap for ad products, business page, and search experience - aligned with company revenue and consumer experience goals. Lead and develop PMs; build strong partnerships with engineering, design, data science, and revenue teams to ensure effective delivery, resourcing, and cross-org alignment. Prioritize product investments across competing roadmaps with clear business cases - balancing short-term revenue, long-term user trust, and execution risks. Drive improvements to sponsored results, ad delivery and reporting, creative optimization, and ad load/placement strategy in close collaboration with Ads auction and bidding teams. Raise performance and engagement on business pages; enhance how ads and organic results work together on the SERP (with Adaptive SERP and relevance partners). Build trusted partnerships with Search Quality, Yelp Assistant, and Ads/ML teams where consumer entry points, monetization, and relevance intersect. Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values. What it takes to succeed: You are a thoughtful, strategic product leader. You plan 12-24 months out, mentoring and developing PMs into better product thinkers, and empowering your team to succeed autonomously. You bring deep, hands on experience with advertising products — not just familiarity, but the kind of understanding that comes from having lived the trade-offs. You know how auction mechanics affect the consumer experience. You understand why advertiser controls matter and where they create unintended consequences. You've navigated the tension between short-term revenue optimization and long-term user trust, and you have strong instincts about where to draw the line. You care deeply about design and user experience and not just whether ads perform, but whether they belong on the page. You have a track record of shipping ad products that feel native and raise the bar for visual and interaction quality. You’re experienced with revenue-generating products backed by clear business metrics, and you actively collaborate with finance and revenue partners. You have proven ability to lead large cross-functional initiatives across engineering, design, data science, and go-to-market and communicate effectively at the executive level. Familiarity with consumer marketplaces or local discovery and how search UX and ads interact with organic results is strongly preferred. You have a track record of building and developing PM teams and encourage continuous learning and knowledge seeking. A Bachelor’s Degree or an equivalent work experience is required. What you'll get: There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience. Based on the anticipated level of experience we are seeking, we expect the compensation range for this role to be between $211,000 and $346,000. You may also be offered a bonus, restricted stock units, and benefits. In the event a candidate is hired into a role that is leveled higher or lower than the role specified in this job posting, the compensation range may vary accordingly. This opportunity has the option to be fully remote in all locations across the US. You can find more information about Yelp's five star benefits here! Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. #LI-Remote Recruiting and Applicant Privacy Notice