Senior Product Manager, Growth Platform

About Hiya At Hiya, we're making calls safe, useful, and human again. Voice is the most human form of communication, yet it's become one of the least trusted. Spam, scams, and AI manipulation have eroded what was once a simple way to connect. Each month our AI voice technology analyzes 28+ billion calls, protecting over 550 million users and 800+ businesses worldwide. Partnering with a growing global network including, AT&T, Samsung, British Telecom EE, Rogers, MasOrange,Bell Canada, MasMovil, and Virgin Media O2, we're not just stopping bad actors, we're helping people feel good and confident about picking up the phone again. This is a pivotal moment for voice. As new threats and technologies accelerate, so does demand for trusted voice communication. Hiya is growing 40%+ year over year, expanding globally, and defining what voice becomes next. Join us. You won't just work on what voice is today, you'll shape what it becomes tomorrow: smarter, safer, and genuinely worth answering again. About the Role This is the founding product management hire for Hiya's growth function. Our product portfolio spans B2B and B2C with distinct go-to-market motions, from product-led self-service to enterprise sales. As that portfolio has grown, so has the need for a consistent growth platform that every product team can operate on. We are in the early stages of building this platform, with a GTM engineer already in place and initial traction on the underlying infrastructure. We're looking for someone to take ownership of the platform's product vision and scale it across the organization. Your job is to build the growth platform that all product teams at Hiya use to run experimentation, measure funnels, and iterate on customer-facing surfaces. That means owning the experimentation framework, event tracking and instrumentation, the website platform (headless CMS), growth model dashboards, and lifecycle tooling. The platform is unified across the website and in-product surfaces, giving the whole company shared instrumentation and attribution through the full funnel. You'll directly own the website and the platform itself; product teams continue to own what gets tested and shipped inside their products. You're also building the cross-functional operating model that ties demand generation, marketing, product, and sales together so that every product team works from a shared playbook with shared visibility into what's working. This role requires senior, hands-on growth experience. You can't build a platform that serves working PMs without having done the work yourself. You'll partner closely with your GTM engineer, marketing, and demand generation leadership to execute. As the platform proves out, you'll have the case to grow the function. What You'll Do Own the growth platform strategy across experimentation, instrumentation, the website (headless CMS), growth model dashboards, and lifecycle tooling Design the cross-functional operating model that connects demand generation, marketing, product, and sales into a coherent growth system with shared metrics and consistent process Build a strong culture of experimentation at Hiya: define how experiments are structured, how results are measured and shared, and improve experimentation rigor and quality across all teams Partner with product managers across Hiya's product lines to translate their growth needs into platform capabilities and shared tooling they can use independently Bring a strong perspective on SEO and generative engine optimization (GEO) so the platform produces surfaces that perform well in both traditional search and AI-driven discovery, and partner with product marketing on content strategy execution, including mult-locale support Establish operating rituals that keep the growth system healthy: experiment reviews, shared learnings, and regular alignment with marketing and demand generation Use AI tools to accelerate platform development, analysis, prototyping, and the operational work of standing up a new function What "Builder" Means in This Role In this role, "builder" means taking ownership for turning a growth platform vision into systems that other teams actually use to ship. That may mean: Prototyping experimentation tooling, instrumentation patterns, or platform capabilities yourself Using AI tools to accelerate iteration and platform development Running fast tests with product teams to validate whether new platform capabilities solve their real problems Instrumenting the platform itself, studying how teams use it, and improving based on what you learn Independently driving a platform initiative from concept to launch when scope and context make that possible Helping product teams operate with more autonomy, curiosity, and speed We're looking for someone who can move fluidly between solo ownership and cross-functional collaboration, and who stays focused on what will create the most leverage for the teams operating on top of the platform. What Success Looks Like Product teams across Hiya are running growth work on a shared platform with consistent tooling and process, shipping faster and learning more effectively because of it The cross-functional operating model between demand generation, marketing, product, and sales is defined, functioning, and producing shared visibility into what's working across the funnel Marketing retains clear governance over brand and narrative, while product teams have the autonomy and tooling to iterate quickly on the surfaces they own Within six months, the platform and operating model are producing measurable improvements in experimentation velocity and cross-functional alignment, with early indicators of revenue impact driven by a strong LTV/CAC ratio on self-serve product lines What You’ll Need to Succeed Required Demonstrated success in growth, including hands-on work building activation funnels, running experimentation programs, and connecting acquisition through conversion through expansion in self-serve acquisition motions Experience building growth platforms, tooling, or infrastructure that other teams operated on: experimentation frameworks, A/B testing and feature flag systems, analytics and event tracking platforms, CMS platforms, or cross-functional operating models A track record of improving experimentation rigor and quality across multiple teams, not just within a single team Expertise in SEO and emerging GEO practices, with informed opinions on how platform and CMS decisions affect organic discoverability Proficiency with AI tools as a core part of how you work, with hands-on experience using them to accelerate analysis, prototyping, and platform development Data fluency for defining leading metrics, building shared dashboards, and creating the feedback loops that make experimentation programs learn The ability to build trust with product managers who own their own growth goals, positioning yourself as an enabler of their work rather than a competitor for their scope A high-agency, builder-oriented approach: you create structure in ambiguous situations and take ownership for outcomes Strong communication skills and the ability to translate between growth, marketing, product, and engineering contexts fluently Alignment with Hiya's values: serving our customers, doing rather than observing, improving ourselves and our business, owning and holding ourselves accountable for success, leading with a point of view, engaging in open discussion, and committing to decisions Preferred Experience as a founding or early growth hire, building the function and the playbook rather than inheriting them Hands-on experience with headless CMS platforms, particularly Contentful or Payload, including content modeling and multi-locale support Experience with modern analytics and instrumentation stacks (Segment, Amplitude, Mixpanel, GA4) and tag management Familiarity with experimentation platforms (Optimizely, Statsig, or equivalent), including evaluation tradeoffs between build, buy, and open-source options Familiarity with marketing automation and lifecycle tooling (HubSpot, Braze, Iterable, Customer.io ) Experience in environments where multiple product lines with different go-to-market motions shared a common growth platform Background working in both B2B and B2C growth contexts, particularly where self-serve and sales-assisted models coexist Comfort with rapid prototyping tools (Cursor, Lovable, or equivalent) for quickly testing ideas The requirements listed in the job descriptions are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you. How We Work Hiya is not a passive environment. We expect people to take ownership, form opinions, and engage directly with hard problems. We work with a high degree of transparency and autonomy. Context is shared openly, and decisions are discussed, challenged, and then made. Once a call is made, we commit and move forward. You’ll be expected to work through ambiguity, weigh tradeoffs, and take responsibility for results—while keeping a high bar for quality and customer trust. Every team member at Hiya is expected to live our core values: Serve, our customers and partners by holding a high bar for trust and quality Own, share in success and open up to failures Lead, listen, show up with a point of view but commit entirely once a decision has been made Improve, even if it means changing course or contradicting ourselves Do, rather than observe Our Interview Process At Hiya, our interview process is designed to evaluate candidates through real, experience-based work. We focus on understanding how you think, exercise judgment, use leverage (including AI), and collaborate, rather than how well you perform in traditional interviews. Process Overview Our standard interview process follows this sequence: Initial Screen: We confirm baseline alignment, role interest, relevant experience, and logistics. Hiring Manager (HM) Screen: We evaluate role fit, expectations, and execution readiness. Take Home Working Assignment: You'll complete a take-home, role-relevant assignment designed to reflect the kind of work you would do at Hiya. The assignment focuses on how you think, prioritize, and explain your approach. You'll review your work and discuss your reasoning with the interview panel Onsite Interview Loop: Each interviewer focuses on specific competencies, evaluating how you make decisions, navigate tradeoffs, and collaborate in real time You’ll then participate in a live, role-relevant working session as part of an interview loop with multiple interviewers. This experience is designed to reflect how work is done at Hiya and focuses on your real-time problem-solving and collaboration skills. During the session, you’ll work through a problem live and walk interviewers through your thinking as you go. Interviewers will explore how you structure problems, communicate your reasoning, respond to questions and feedback, and adapt your approach in the moment. . Hiya Future Values Interview: An independent conversation focused on your long-term potential, judgment under ambiguity, and ability to create sustained value as scope and complexity increase. Reference Check: As a final step, we connect with 2–3 past supervisors to gain additional perspective on your experience and working style, and to further understand how you align with Hiya’s values. How We Invest in You Compensation & Ownership Base Salary: $197,000 - $260,000 Equity Compensation: ownership aligned with your impact and the company’s growth Compensation is determined by role scope, skills, experience, location, and market data. Benefits & Support Employer-sponsored Insurance Medical, dental, and vision (PPO & HDHP); 50% dependent coverage Health, flexible spending, and dependent care accounts Life, AD&D, and accident coverage, with company-paid life and long-term disability 401(k) with 3% company match (via Fidelity) Flexible vacation policy and paid company holidays Paid parental leave Work-from-home equipment stipend $1,000 annually to invest in your learning and growth $1,000/year in charitable donation matching Team lunch 3x per week This position is based in Seattle, WA, USA. We are building a team with a variety of perspectives, identities, and professional experiences. We evaluate great candidates through a business lens and we strongly believe that diversity and unique perspectives make our company stronger, more dynamic, and a great place to build a career. Our team has won various awards over the last 4 years from Built-in Seattle and Seattle Business Week to #86 on Deloitte Technology Fast 500 and Forbes #1 Startup Employer. Here at Hiya, we are a people-centric company focused on helping each and every one of our employees grow both personally and professionally. We feel that creating a team culture of support and empowerment to challenge the status quo results in an energized and passionate team that is continuously challenged and passionate about the work they are doing. You'll love working here if you are looking for an innovative challenge that is disrupting an industry. Come join us!