Senior Product Manager
INNOCEAN USA , a full-service advertising agency located in sunny Huntington Beach, CA, is seeking a Senior [automotive] Product Manager to join our team!
This is a long-term, ongoing contract role with access to benefits!
We are a hybrid workplace, currently 3x days in office. Candidates must be local to SoCal.
Our ideal candidate has 5+ years in an advertising agency with automotive product knowledge.
As a Senior Product Manager, you will lead the end-to-end marketing support and digital presence for Hyundai Motor America’s vehicle lineup. This role ensures all product-related marketing assets, campaigns, and platforms deliver a consistent, accurate, and compelling customer experience. The position operates as a central hub between product planning, marketing, creative, digital, and agency partners to drive execution excellence across all consumer touch points.
JOB OVERVIEW
HyundaiUSA.com & MYU Campaigns : Oversee product presence, content accuracy, and asset deployment across HyundaiUSA.com and MyHyundai (MYU) platforms, ensuring alignment with campaign messaging and launch timelines.
CGI Development: Lead development, approval, and deployment of CGI assets for digital, retail, and campaign usage, ensuring visual consistency and product accuracy.
Practical Asset Audit & Retouching: Manage auditing, curation, and retouching of photography and video assets to ensure marketing readiness and brand standards of compliance and model accuracy.
Oversee and assist with Product Update Distribution: Coordinate and distribute all product updates (specs, features, changes) across internal teams, agencies, and platforms to ensure alignment.
Internal SharePoint Management: Maintain and continuously update internal SharePoint systems with latest assets, product information, and documentation for cross-functional access.
CRM, Social & In-Market Oversight: Ensure all CRM communications, social content, and in-market activations are aligned, accurate, and fully supported with current product messaging and assets.
KEY RESPONSIBILITIES
Act as marketing product lead for assigned vehicle lineup across all digital and campaign channels
Ensure consistency of product messaging, visuals, and feature representation across all platforms
Collaborate with cross-functional stakeholders including Product Planning, Brand, Creative, Media, CRM and external agencies.
Manage timelines and deliverables for major launches, updates and campaign integrations
Identify gaps in asset coverage and proactivity drive solutions [CGI, photography, retouching]
Oversee quality control and approval process for all product-related marketing materials
Support continuous optimization of digital experiences [HyundaiUSA.com, MYU, CRM touchpoints]
Maintain organized and accessible product resources via SharePoint and internal systems.
MAIN VEHICLE COVERAGE FOCUS [subject to change]
Elantra
Elantra Hybrid
Elantra N
Venue
Santa Cruz
Kona
Kona EV
Palisade Hybrid
IONIQ 6
IONIQ 6N
Qualifications
REQUIREMENTS
5+ years in an advertising agency with automotive product knowledge
Experience with automotive product launches is a MUST
Technical knowledge of cars and the overall knowledge of the automotive industry
Overall knowledge of the digital space, as well as CRM and social media
Excellent communication, interpersonal and leadership skills
Excellent research and writing skills
Self-starter, positive attitude, energetic
BENEFITS
Access to our health benefits
Paid sick days
401k match
On-site Barista
Beautiful campus across from the Pacific Ocean
Salary range: $107,000 to $116,000. Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.
Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.