Director of Product, Practice Growth

company Who We Are At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting! Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust. Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning. Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all. By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025 . Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”" OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. role This is a hybrid role and requires presence in our Denver Office twice a week (Local Candidates Only). The Opportunity OrthoFi is looking for a Director of Product to lead our Practice Growth product domain, one of the most commercially important domains in our organization. Reporting directly to the VP of Product, you will set the strategy for how OrthoFi helps our customers (orthodontic practices) convert more prospective patients into active ones, by building the tools, workflows, and intelligence that make every step of that experience better for the practice and the patient. Financial offer optimization is an important part of that strategy, and the right candidate is comfortable building products where the terms presented to a customer are core to the experience itself. This is a role for someone who leads with curiosity about customers, operates with strategic clarity across interconnected outcomes, and stays close enough to the work to make their team better. The Role Practice Growth sits at the intersection of patient experience, practice operations, and financial performance. The Director who leads this product domain needs to hold all three in view simultaneously. At its core, this domain owns the experience a prospective patient moves through from first contact to a signed agreement and first payment. That experience runs through the practice's staff, the tools they use to guide a patient toward a decision, and the digital interactions that support and extend that conversion process beyond the in-person conversation. Getting that experience right requires understanding what it feels like to be a practice coordinator presenting a complex financial decision to a patient, what it feels like to be that patient, and where the software creates confidence or friction at every step. Financial offer complexity is real here and consequential. The terms presented to a patient affect how many say yes, how much cash flows upfront to the practice, and how likely that patient is to complete their payments. However, the financial offer is one lever within a broader conversion experience and the Director who leads this domain needs to understand both the experience and the economics to get the strategy right. As the Director of Product for Practice Growth, you will own this domain end-to-end, setting the strategy, driving the outcomes, and leading a focused team of high performers as both their strategic leader and a hands-on practitioner. What You Will Do: Product Strategy: Define and own the product vision, outcome targets, and roadmap for Practice Growth. Coordinate across product domains, assess market trends and customer feedback, and be accountable for business results, not just feature delivery. Team Leadership: Lead and develop a small product team. Set clear goals, give direct feedback, and promote professional growth. Foster a high-performing culture where the bar is high and people know it. Sets the Standard: Model what rigorous product work looks like on the initiatives that matter most. Write the brief when the stakes are highest, shape discovery on the most consequential bets, and use that involvement to raise the bar for the team. Design for Outcomes: Lead the team through the full product development lifecycle, starting with rigorous discovery that tests the riskiest assumptions before committing to build, through delivery, GTM, and measurement. Set the standard for what good looks like at every stage. Cross-Functional Collaboration: Work closely with Sales, Marketing, Customer Success, Operations, Finance, and Engineering. Represent your domain credibly and independently, including to executive leadership, and bring external perspective back into the strategy. AI-first Lens: Identify where intelligent solutions create leverage rules-based approaches cannot. Push your team to use AI in how they work, not just what they build. The AI Opportunity OrthoFi's data richness, domain complexity, and position across thousands of practices create conditions where applied intelligence can deliver compounding value. This role will be critical in shaping how that opportunity gets pursued, thinking clearly about where probabilistic approaches create genuine leverage, and bringing that thinking into the domain strategy in a way that is grounded, not speculative. This is early enough that the right person gets to shape the direction. What You Will Bring: Demonstrated scope and accountability: 7+ years of product management with 3+ years of team leadership, owning a domain end-to-end and driving strategy that moved a meaningful business outcome in a SaaS environment at $20M+ ARR or equivalent scale. Hands-on when it counts: A history of going deep on work that mattered, and of that involvement making the output better, not slower. Team development track record: Made PMs better through coaching and direct feedback, not just directing their work. Financial and analytical fluency: Comfortable at the intersection of conversion economics, credit and payment risk, and lender relationships. Not a financial analyst but fluent enough to lead strategy here. Executive and cross-functional presence: Can clearly and successfully represent your domain independently to senior leadership and key partners. Genuine AI fluency: Uses AI actively in their own work and thinks clearly about where machine learning creates compounding leverage and where it is the wrong tool. Relevant industry experience: The industry you come from matters less than the problems you've solved. The strongest candidates have built a product that helps a business guide a customer through a high-stakes, in-person buying decision where the financial terms are core to whether that customer says yes. That problem exists across healthcare, home services, automotive, and other B2B SaaS environments where staff are helping a consumer make a significant financial commitment. Experience in orthodontics, dental, or healthcare is a genuine advantage for ramp speed, but the filter is whether you've lived this problem from the product side. What’s in it for you: Full medical, dental, and vision benefits Flexible PTO Employer HSA contribution 9 Company Paid holidays 401(k) match, 3% after 90 days of employment Supportive culture with one-of-a-kind growth opportunities Hybrid in-office and work at home (2 days in-office Tuesdays and Thursdays) Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay Company and team outings Peer-to-peer recognition program Vendor discounts Compensation: $200,000 - $220,000 base compensation range ** Please note that the compensation information that follows is a good faith estimate for Colorado-based hires only and is provided with the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.** Work Authorization: You must be authorized to work in the United States. The Company is unable to provide sponsorship for workers.