Associate Director of Product Marketing

Job Title: Associate Director of Product Marketing Location: National Harbor, MD (Hybrid) Type: Full Time Compensation: $130,000 to $155,000 Annually, subject to experience Cloudforce is looking for our first dedicated product marketing hire. This role will own messaging and positioning, sales enablement, go-to-market execution, and competitive intelligence — working at the intersection of product, sales, and marketing in a company that is quickly evolving. This is a rare opportunity to shape a product marketing function from the ground up at a company with real traction, a differentiated product, and a market that is ready. The foundation is already well underway. What does not yet exist is the operational product marketing function that turns that foundation into a repeatable, scalable motion. That is what this role builds. About Us After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by nebulaONE® — a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences. nebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required. We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started. Why Cloudforce? We think the best work happens when people feel genuinely taken care of — so we've built a benefits package that reflects that. The Essentials Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents What You Will Own Messaging and Positioning Own and maintain the nebulaONE® messaging architecture — core messages, product pillars, and persona-specific variants for each buying committee role. Ensure consistency across every customer-facing surface and evolve the framework as the product, market, and competitive landscape develop. Sales Enablement Build and maintain the sales enablement materials the nebulaONE® buying motion requires — persona-specific one-pagers, competitive battlecards, use case decks, ROI frameworks, and procurement readiness packages. The measure of success is not assets produced — it is assets used. Product Launches and Go-to-Market Lead the go-to-market process for new nebulaONE® features and capabilities — from positioning and messaging through launch assets and sales enablement. Translate product capabilities into customer outcomes. Coordinate launches across product, sales, marketing, and the Microsoft partnership. Market and Competitive Intelligence Monitor the competitive landscape, conduct win/loss analysis, and maintain a current view of where nebulaONE® is differentiated and where it is vulnerable. Keep the ICP and buying committee frameworks current as market intelligence and sales experience refine the picture. Customer Insights and Proof Points Partner with customer success to turn deployment experiences into case studies, testimonials, and ROI data. Build a customer reference program. Feed insights back into the product roadmap and messaging framework. nebulaONE® Messaging Agent Serve as the primary owner of Cloudforce's internal messaging and positioning agent — a purpose-built nebulaONE® agent that reviews content against the approved framework, generates persona-specific variants, and surfaces messaging drift. This is both an operational tool and a live proof-of-concept for what the product does. What We Are Looking For Required At least 7 years of product marketing experience in B2B SaaS or enterprise technology — with demonstrated ownership of messaging, positioning, and sales enablement. Experience building or significantly expanding a product marketing function. Strong writing skills — the ability to translate technical capabilities into clear, persona-specific language that resonates with non-technical buyers. Strongly Preferred Experience in a highly regulated vertical — higher education, healthcare, state and local government, or financial services. Familiarity with AI products and the governance and compliance considerations that enterprise buyers care about. Familiarity with the Microsoft ecosystem — Azure, Microsoft 365, and the partner and co-sell motion. Familiarity with the Internet2 community, EDUCAUSE, or higher education technology networks. Experience with HubSpot, competitive intelligence programs, and win/loss analysis What to Know Before You Apply You are building the function, not inheriting it. You will be building infrastructure and delivering outputs at the same time. That requires comfort with ambiguity and a bias toward action. The buying motion is genuinely complex. nebulaONE® is sold to a buying committee of 4–15 stakeholders organized into three internal coalitions — each with different motivations and different content needs. This is not one message for one buyer. It is a messaging architecture that speaks credibly to a CIO, a CISO, a VP Academic Affairs, a Chief Data Officer, and a Provost — simultaneously and without contradiction. The Microsoft partnership is central to the story. nebulaONE® is a Microsoft-native platform built on Azure AI Foundry, positioned as the governed institutional AI complement to Microsoft Copilot, and sold through an active co-sell motion with Microsoft field teams. Understanding the Microsoft ecosystem is not background knowledge — it is core to the role.