Sr. Product Manager, CRM

Description Transform How We Manage Customer Relationships Globally URUS is building a global CRM ecosystem to create a unified view of our customers, strengthen commercial execution, and support future growth across a diverse portfolio of businesses. We're seeking a Senior Product Manager, CRM to lead this transformation. This role will define the CRM vision, strategy, and roadmap while driving implementation, adoption, and continuous improvement across a global, multi-brand organization. This is a unique opportunity to build a foundational business capability from the ground up and shape how customer relationships are managed across the enterprise. What You'll Own Define and execute the CRM product strategy and roadmap Lead a global CRM transformation centered on Salesforce, with integration to platforms such as HubSpot Partner with commercial, marketing, finance, and operational leaders to align business needs and priorities Translate business objectives into scalable product capabilities and user experiences Drive adoption, governance, and change management to establish CRM as the trusted source of customer information Collaborate with implementation partners and internal teams to deliver phased releases and ongoing enhancements Measure success through adoption, business outcomes, and continuous product improvement What Success Looks Like CRM becomes the single source of truth across the organization Strong adoption across business units and regions Improved customer visibility, data quality, and commercial effectiveness Scalable processes and technology that support future growth What You'll Bring Required Bachelor's degree or equivalent experience 5+ years of experience in product management, CRM, enterprise systems, or related disciplines Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives Strong stakeholder management and cross-functional leadership skills Ability to translate complex business needs into actionable product solutions Preferred Salesforce experience, including Sales Cloud and/or Service Cloud Experience with HubSpot or marketing automation platforms Experience operating within multi-brand or global organizations Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms Experience driving organizational adoption and change management Work Environment This role may be based remotely or in a hybrid environment depending on location. Periodic travel is expected to support workshops, stakeholder alignment, and global implementation activities. Why Join URUS? This is more than a CRM implementation. It's an opportunity to define and scale a critical enterprise capability that will influence how we engage customers, make decisions, and grow our business globally. Company As a holding company with cooperative and private ownership, URUS is a family of businesses at the heart of the dairy and beef industry – Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each organization has its unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. URUS has 9 brands in 17 retail countries and employs nearly 2,800 people globally.