Director of Product Analytics

Director of Product Analytics — Pearson Higher Education Location: US Remote The role At Pearson, we are the world’s digital learning company with more than 24,000 employees operating in 70 countries. We lead the education technology industry in design, service, and innovation. We are committed to bringing life to a lifetime of learning and to our talented team who make it all possible. By creating effective, engaging solutions, we provide boundless opportunities for learners at every stage of their journey around the world. We achieve this through cutting-edge technology, uncompromising service, and high-quality products that are engaging and easy to use. You will lead product analytics for Pearson's Higher Education (HE) courseware, integrations, and content authoring portfolio — products used by millions of students and tens of thousands of instructors. Your job is not to staff a reporting function. Your job is to make sure every product team in HE is making better decisions because of data: understanding how students and instructors actually use what we build, proving which bets pay off, and surfacing the opportunities our product managers couldn't see on their own. You will manage a small team of product analysts and partner directly with Heads of Product, PMs, designers, engineers, and learning science. You report into the HE product organization, not into a central data function — because analytics here is a product capability, not a service desk. What "good" looks like in this role Success in this role means setting the product analytics vision for HE and making data a practical, trusted driver of product strategy, commercial outcomes, and learning outcomes. You will lead your team and partners against these expectations: - Understand actual behavior. Instrument products so we can see what students and instructors do , not what they say . Close the gap between stated needs and revealed behavior. - Measure business and learning performance. Define and own the KPI trees for HE products — both commercial (activation, retention, revenue per learner) and learning (engagement-to-outcome conversion, time-on-task efficiency, assignment completion, demonstrable mastery gains). At Pearson, a product that drives revenue but not learning outcomes is a failure. Your metrics must reflect both. - Prove which ideas work. Stand up and scale the experimentation practice across HE — A/B tests, holdouts, live-data prototypes. Coach PMs on test design, sample sizing, and reading results honestly (including the unwelcome ones). Kill bad ideas faster. - Inform product decisions. Replace opinion-driven debates with evidence. When leadership, PMs, or stakeholders disagree, you produce the analysis that resolves the question — or makes clear the question can't be resolved with the data we have, and what we'd need to collect. - Inspire new product opportunities. Mine our data — usage, outcomes, support, content interaction, instructor behavior — to surface opportunities no one asked you for. Some of the most valuable product work in this org should be initiated by your team, not handed to it. - Raise the bar for the analytics function. Coach and lead analysts while fostering innovation, analytical rigor, continuous improvement, and strong product partnership. Responsibilities - Lead the product analytics team. Manage, mentor, and grow a team of product analysts. Set the standard for analytical rigor, communication, and product partnership. M - Drive departmental vision and strategy. Align analytics priorities with HE product goals, business strategy, and measurable learning and commercial outcomes. - Partner with product leadership on strategy. Sit in roadmap and quarterly planning, bring the data point of view to prioritization, and push back when proposed work has no measurable outcome attached. - Build and sustain cross-functional partnerships. Work closely with product, design, engineering, learning science, and data platform partners to maximize the impact of data across the portfolio. - Own the HE product KPI framework. Define the small set of metrics that matter across commercial performance and learning outcomes, and make sure teams can see and use them in near-real time. - Drive instrumentation and telemetry. Partner with engineering and data platform teams to define what we measure, where, and how, treating instrumentation as a first-class product requirement. - Lead and scale experimentation. Build the best tooling, expectations, and cultural norms for testing, evidence-based decisions, and honest interpretation of results across HE products. - Surface new product opportunities. Run discovery-oriented analyses across usage, outcomes, support, content interaction, and instructor behavior to identify opportunities that can change roadmaps. - Communicate insights to executives. Translate complex analysis into clear, actionable narratives that HE and Pearson leadership can use to make decisions. - Govern data quality. Maintain definitions, lineage, and trustworthiness so analytics outputs are reliable and decision-ready. What we're looking for - 8+ years in product analytics, with at least 2-3 years managing analysts. You've done the work and you've built the people who do the work. - Proven track record delivering complex data solutions and measurable business impact. You can point to decisions, experiments, roadmap changes, or product improvements that happened because of analysis you led. - Experience partnering with business leaders and managing cross-functional projects. You know how to work across product, engineering, design, data, and commercial stakeholders to move from insight to action. - Fluency in the product operating model. You've worked directly with empowered product teams (or you've helped create them) and you understand the difference between feature teams and product teams. - Strong experimentation chops. You can design a test, size it, read it, and tell a PM when not to run one. - Technical depth: SQL (BigQuery, Snowflake), product analytics tools (Mixpanel or equivalent), Tableau, Python a plus. We expect you to be hands-on — you should still be able to run the analysis yourself, even when you don't have to. - Sharp communication. You can hold your own in a room of senior product and engineering leaders and translate ambiguity into clear questions and clearer answers. - Strongly preferred: experience in education, edtech, or any domain where learning, behavior change, or skill acquisition is the core user outcome. You should care that what we build actually improves learning outcomes. How we'll evaluate you Within your first 12 months, we expect to see: - A defined, adopted KPI framework for HE products covering both commercial and learning outcomes. - At least one major product decision changed by analysis your team produced. - Experimentation cadence increased materially across the teams you partner with. - At least one product opportunity surfaced from data exploration that lands on a roadmap. - A measurably stronger analytics team — by the bar of their product partners, not by ticket throughput. Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: The minimum full-time salary range is between $185,000 - $215,000. This position is eligible to participate in an annual incentive program, and information on benefits offered is here . Applications will be accepted through September 1st. This window may be extended depending on business needs.