Product Manager - Product Strategy & Marketing

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. The Product Manager, Product Strategy & Marketing will be part of our Enterprise Data + AI Product organization and will report into the Product Strategy & Marketing function. In this role, the Product Manager will treat our offerings like a product portfolio; clear names, value propositions, target users, and adoption motions so that leadership, analysts, and business partners can consistently answer: Who we are. What we offer. How it’s used. Why it matters. This is a product role where the “product” is our catalog and portfolio experience, and how the enterprise discovers, understands, adopts, and succeeds with our offerings. You will build and run the portfolio go-to-market (GTM) engine: crisp packaging and narratives, reusable enablement materials, structured stakeholder touchpoints (demos/QBRs), and adoption measurement that makes progress visible and measurable. You’ll partner closely with Product Managers and Product Operations to ensure a consistent stakeholder experience and clear “how to engage” guidance, while not owning day-to-day ticket/queue execution. This role is ideal for a product manager with strong customer-success instincts (adoption, outcomes, feedback loops) who can translate complex data products into clear packaging, measurable adoption, and a repeatable stakeholder experience. What You Will Own: A clear, current portfolio narrative (what we offer, who it’s for, why it matters) and the core GTM assets that support it A lightweight adoption measurement approach (signals, simple dashboards/readouts, and insights that drive decisions) Recurring portfolio touchpoints (demos/QBRs/portfolio readouts) and the materials to make them effective Voice-of-customer loops and feedback synthesis into portfolio messaging and PM roadmap inputs “How to engage” guidance and communications that keep stakeholders aligned and reduce friction Responsibilities: Portfolio Packaging & Product Marketing ( internal GTM ): Own and evolve the enterprise portfolio narrative with product leaders — clear positioning, value propositions, target users, and “what we offer” clarity; create and maintain portfolio packaging assets (one-pagers, master story deck, talk tracks, FAQs, demos/QBR templates). Adoption & Success Measurement : Define adoption measures for priority products (usage, activation, engagement, qualitative health signals), track trends, and surface friction and decisions needed; partner with analytics to make adoption visible through simple dashboards and recurring readouts. Voice of the Customer & Business Feedback Loops : Establish and run VoC loops (stakeholder interviews, syntheses, feedback capture) and translate insights into portfolio messaging, enablement updates, and roadmap inputs for product teams. Stakeholder Touchpoints & Enablement : Lead portfolio-level touchpoints (demos/QBRs/portfolio readouts) and ensure materials are current, consistent, and executive-ready; maintain clear “how to engage” guidance for internal and business partner audiences. Cross-functional Alignment : Partner with Product Ops and Product Managers to align stakeholder experience and service expectations (e.g., what is in scope vs out of scope, exception paths, escalation triggers), while not running the ticket queue or service desk operations. Product Catalog & Portfolio Hygiene : Maintain clarity between the exec-facing portfolio and the deeper product catalog so definitions remain crisp and ambiguous “concepts” do not get positioned as products. Automation & Scale : Identify repeatable portfolio/GTM motions suitable for automation (e.g., knowledge base updates, FAQs, templates, intake guidance, stakeholder updates) and leverage modern AI-assisted tools to scale self-serve workflows over time (tool-agnostic; internal platforms may vary). Requirements: Bachelor’s degree or equivalent practical experience. Demonstrated track record of developing strong relationships with key business partners and technology stakeholders. 5+ years of experience in product management, product strategy, product marketing/GTM, portfolio/program strategy, customer success for technical products, or similar roles within a product/technology environment. Strong data fluency: experience defining adoption metrics and interpreting usage/engagement signals to tell a clear story and drive decisions (SQL a plus, not required). Strong ability to translate complex technical/product landscapes into clear narratives, executive-ready artifacts, and repeatable go-to-market materials. Excellent communication skills (written and verbal) with the ability to drive alignment across multiple stakeholders in a complex environment. Strong analytical and problem-solving skills; structured approach to synthesizing feedback into product opportunities and outcomes. Comfortable navigating ambiguity and operating across cross-functional teams (Product Ops, Product Managers, Engineering, Data, Cyber/Privacy). Familiarity with common tools (e.g., Jira/Service Desk awareness, SharePoint/Confluence, Airtable/Excel, Slack/Teams, presentation tools). Desired Characteristics: Experience supporting platform/data products and stakeholder ecosystems with multiple business units. Strong ownership mindset and follow-through; proactive driver who doesn’t require chasing. Ability to work under pressure and tight deadlines; high integrity and accountability. Experience leveraging AI-assisted tools (e.g., developer assistants, workflow automation) to scale documentation, enablement, and self-serve workflows. Additional Requirements: Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $110,000 - $145,000 As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.