Consumer Deposit Product Manager - Iselin, NJ (Hybrid)

POSITION SUMMARY The Consumer Deposit Product Manager is responsible for managing and growing the bank’s deposit product portfolio, including checking, savings, money market, time deposit products and third-party deposit products. This role drives deposit growth strategies, oversees product development and enhancements, leads promotional campaigns, and maintains accountability for product‑level financial performance. The role partners cross‑functionally with Retail Banking, Commercial Banking, Corporate Treasury, Finance, Risk, Compliance, Marketing, Operations, and Technology to ensure competitive, compliant, and profitable deposit offerings. KEY RESPONSIBILITIES : Deposit Growth & Strategy Develop and execute strategies to grow deposit balances, improve retention, and optimize mix Ensure the alignment of Deposit Products with Treasury strategies for effective funding, liquidity and interest rates Analyze market trends, competitor offerings, and customer behavior to inform strategy Product Development & Lifecycle Management Manage the end‑to‑end lifecycle of deposit products, from concept through launch and ongoing optimization – including business case / winning budget approvals Lead product enhancements, pricing changes, and sunsetting activities as needed Translate business requirements into clear product specifications in collaboration with Operations and Technology Leverage market research and trends to inform product strategies Marketing Campaigns & Go‑to‑Market Execution Drive development of initiatives that result in deposit and household growth through innovative marketing campaigns and sales team engagement Collaborate with Marketing, Retail Banking, Commercial Banking and Digital teams to design and execute acquisition, retention, and promotional campaigns Define pricing offers, incentives, and segmentation strategies Monitor campaign results and adjust strategies based on performance metrics Product Ownership & Financial Performance Own product‑level financial performance, including balance growth, revenue, cost of funds, and expenses Develop forecasts, business cases, and pricing scenarios Prepare regular performance reporting and present insights to Senior and Executive management and various committees Risk, Compliance & Governance Ensure all products, pricing, and campaigns comply with regulatory, legal, and internal risk requirements Partner with Risk and Compliance teams through product governance and approval processes Support audits, issue management, and regulatory inquiries related to deposit products SKILLS AND TRAINING REQUIRED