Technical Product Manager

About Brkthru: Brkthru was founded with a client-centric philosophy in an industry where service is often overlooked. Our mission is to be the preferred partner of local advertisers and agencies, creating and managing successful paid digital media campaigns for local, state, regional and national brands in nearly every B2C and B2B vertical and industry. Our campaigns reach customers on digital devices such as smartphones, tablets, computers and digital TV. We are guided by our core values and we center them in the hiring process and our workday to build teams that exemplify Positive Attitude, Caring, Contribution, Communication, and Trust. Why Brkthru? Brkthru is the leading digital media solutions provider to mid-market agencies and brands. Our trading works in 20+ different digital media platforms, but our client-first philosophy sets us apart, consistently earning us a 90% client satisfaction rating, and equally impressive client retention is proof. We are growing quickly, ranking for the fifth year in-a-row to the Inc. 5000 Fastest Growing Private Companies in America. The Opportunity: As a Technical Product Manager at Brkthru, you’ll own the product strategy, prioritization, and roadmap for the internal technology ecosystem that powers the business. Rather than a customer-facing product, your focus will be the systems Brkthru runs on, including proprietary applications, the Unified Data Platform (UDP), the Unified Agentic Platform (UAP), AI initiatives, and the integrations that connect them. You’ll partner closely with the CTO, Engineering, and business stakeholders to turn business objectives into a clear, prioritized plan for how these platforms evolve. This role sits at the intersection of business and technology. You’ll align priorities across engineering, leadership, and external technology partners, weigh tradeoffs between long-term platform health and immediate business needs, and bring structure to ambiguous, fast-moving work. It’s a strong fit for a systems thinker who is as comfortable discussing architecture with engineers as they are discussing priorities with executives, and who wants real ownership of the technology foundation the company depends on. Responsibilities: Platform Strategy & Roadmap Own the product vision and roadmap for the internal technology ecosystem, ensuring it evolves in step with business priorities Translate business objectives into a prioritized, scalable set of platform investments Own prioritization and sequencing across competing platform initiatives, balancing long-term platform health against immediate business needs Resolve technical and business tradeoffs with clear reasoning, escalating decisions that shift enterprise direction or require executive commitment Cross-Functional Alignment & Execution Drive alignment across engineering, leadership, and business stakeholders on platform priorities and tradeoffs Coordinate concurrent technology initiatives spanning proprietary platforms and third-party integrations Identify dependencies, risks, and opportunities early, before they become blockers Represent platform priorities and constraints in leadership and planning discussions Requirements Definition & Delivery Define product requirements, success metrics, and implementation plans that keep engineering work anchored to business outcomes Partner with engineers to refine technical solutions while keeping business and user outcomes in focus Drive continuous improvement of internal platforms through data, experimentation, and user feedback Own the connection between platform investment and measurable business impact AI & Emerging Technology Identify opportunities to apply AI, automation, and emerging technologies across the business Evaluate new technologies and vendors that can accelerate platform capability Partner with engineering on AI-enabled workflows and internal tooling Other projects and responsibilities as needed to improve Brkthru and the technical product